Examlex
What are espoused values? How are they different from enacted values?
Homogeneous Segments
Market segments that are uniform or similar in terms of consumer preferences, needs, and characteristics, allowing for targeted marketing strategies.
Target Segments
Specific groups within a market at which a company aims its products, marketing efforts, and services to fulfill their particular needs.
Market Segmentation
The activity of dividing a broad consumer or business market into sub-groups of consumers or segments, based on some type of shared characteristics.
Micro Variable
A Micro Variable is a specific, individual factor that can influence outcomes within a limited context, often used in analyzing economic, financial, or behavioral trends on a small scale.
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