Examlex
Which of the following statements about the leadership substitutes model is FALSE?
Creative Asset
Any material, such as images, videos, or texts, used in marketing or advertising to convey messages in an engaging manner.
Social Persona
The public identity an individual projects in social environments, including social media, shaped by their communications, behavior, and choices.
Activation Tool
A strategy or device used to engage consumers, often encouraging interaction or participation with a brand or campaign.
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