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What is the inoculation effect?
Homemade Soda
Soda made at home using ingredients and methods that allow customization and control over the final taste.
Family Brand
A marketing strategy in which a range of products is marketed under a single brand name, aiming to capture consumer trust and loyalty.
Private-label Brand
Products manufactured by one company but sold under another company's brand, typically a retailer’s brand.
Individual Brand
refers to a branding strategy where each product in a portfolio is given its own unique brand name and identity, distinguishing it from others within the same company.
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