An Executive Was Trying to Think of Ways to Increase

question 73

Multiple Choice

An executive was trying to think of ways to increase sales of ballpoint pens among young people.While walking down a street with lots of neon signs,the executive got the idea that young people would want to buy pens with ink in bright neon colours and with pen containers that glow in the dark.This situation is an example of:

• A) Divergent thinking
• B) Escalation of commitment
• C) Devil's advocacy
• D) Bounded rationality

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Definitions:

Neuroticism

A personality trait characterized by anxiety, moodiness, worry, envy, and jealousy.

Neuroticism

A personality trait involving a long-term tendency to be in a negative or anxious emotional state, one of the five major traits in the Big Five personality traits model.

Personality Traits

Enduring characteristics or behaviors that delineate individual differences and influence one's actions across various situations.

Temperament

Patterns of arousal and emotionality that represent consistent and enduring characteristics in an individual.