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How Do Drives and Needs Differ and How Do They

question 63

Essay

How do drives and needs differ and how do they translate into felt needs and behaviour?


Definitions:

Marginal Cost

The additional expenditure involved in making one more unit of a product or service.

Retail Price

The total cost at which a product or service is sold to the end consumer, including any markups by retailers.

Price Elasticities

Measures the responsiveness of demand or supply of goods and services to changes in their prices.

Marginal Cost

The expenditure required to create one more unit of a product or service.

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