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Cognitive dissonance will be greater when the dissonant behaviour is known to everyone,was voluntary and is not easy to change.
Core Values
Fundamental beliefs or guiding principles that shape an individual's or organization's decisions, actions, and behaviors.
Profit Equation
A financial formula used to calculate a company's profits, typically represented as Total Revenues minus Total Expenses.
Fixed Cost
Costs that do not vary with the level of output or sales, such as rent, salaries, and insurance.
Variable Cost
Expenses that vary directly with the level of production or sales volume, such as raw materials and direct labor costs.
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