Examlex
Which of the following is true of the relationship between the drawee bank and its customer?
Informational Influence
A form of social influence involving a change in beliefs or behavior in order to fit in with a group, based on the information or evidence provided by the group.
Referential Influence
The impact of others' opinions and behaviors on an individual's choices and actions, based often on the individual's desire to conform or be accepted by a group.
Influencer
An individual with the ability to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience.
Gatekeeper
An individual or organization that controls access to something, such as information or resources, and has the power to influence decisions and flow of information.
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