List the Steps of the Persuasive Interview

question 101

Essay

List the steps of the persuasive interview. Discuss how you can be systematic in assuring fair persuasion is being used when you are the interviewee.

Understand the concept and strategies of product repositioning.

Recognize different market modification strategies.

Identify examples of product modification.

Understand the role and function of branding in marketing.

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Definitions:

Mass Customization

A production technique that allows for the customization of products to meet individual customer needs at mass production prices.

Price Discrimination

Charging different prices to different buyers for products of like grade and quality.

Market Segments

Sub-groups of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities such as needs, wants, or interests.

Market Size

Market Size is the total volume or value of sales that a particular market reaches or is expected to reach within a specified period.