Examlex
Describe the difference between transformational and transactional leadership.
Value-based Marketing
A strategic approach that focuses on delivering products and services based on the perceived value to the customer rather than solely on price.
Retailing-oriented Era
A period in business history when the focus shifted towards strategies that prioritize selling goods directly to consumers through various retail channels.
Customer's Perspective
A view or opinion held by consumers about a product, service, or brand, based on their personal experiences and expectations.
Value
The perceived benefit or satisfaction that a consumer receives from a product or service in relation to its cost.
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