The Transmission of Information from Manager to Subordinate Is Referred

question 4

Multiple Choice

The transmission of information from manager to subordinate is referred to as:

• A)Lateral communication
• B)Upward communication
• C)Downward communication
• D)Horizontal communication

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Definitions:

Brand Names

The names given to products or services by companies to distinguish them in the market, building recognition and loyalty among consumers.

AIDA Model

A marketing model that outlines the steps of consumer engagement: Attention, Interest, Desire, and Action, guiding marketers in crafting their messaging.

Do Stage

Represents a phase in project management or process improvement where planned actions or strategies are executed to test their effectiveness or to implement solutions.

Action

In marketing, refers to the desired behavior or response a marketer wants from the audience, such as making a purchase or signing up for a newsletter.