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According to the text, value can be added to the marketing approach by carefully tailoring the advertising message to the particular culture.Therefore, advertising in the United States should:
Confidence Interval
A set of values, taken from sampled data, that potentially covers the value of an unknown parameter of the population.
Mean Score
The average value calculated by adding all individual scores and dividing by the number of scores.
Confidence Interval
A collection of values, extracted from sample measurements, likely to harbour the value of an undetected population parameter.
Confidence Interval
A range of values, derived from sample statistics, that is believed to contain the true population parameter with a specified level of confidence.
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