An Ethnocentric Predisposition Leads a Firm to Try to Blend

question 68

True/False

An ethnocentric predisposition leads a firm to try to blend its own interests with those of its subsidiaries on a regional basis.

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Definitions:

Global Segmentation

Segmentation that identifies a group of consumers with common needs and wants that spans the entire globe.

Market Segments

The groups of consumers who have shared characteristics and similar product needs.

VALS Framework

A psychographic tool that classifies consumers into eight categories based on their responses to a questionnaire, used for market segmentation.

Consumer Groups

Collections of individuals or organizations that act together to advocate for the rights and interests of consumers.