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The dark-side traits are usually apparent when leaders are attending to their public image.
Content Strategy
Content strategy involves planning, creating, delivering, and managing content to achieve specific objectives, such as brand awareness, engagement, or conversions.
Content Type
The variety of media formats available for communication and expression, such as text, images, video, and audio.
Brand-Centric
An approach focused primarily on enhancing and promoting the brand rather than just the product or service itself.
Sales-Oriented
A business approach focused primarily on making sales and increasing revenue, often at the expense of other factors.
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