When a Shopper Visits a Retail Store to Inspect Merchandise

question 199

Multiple Choice

When a shopper visits a retail store to inspect merchandise, but then purchases the merchandise online, it is referred to as __________.

• A)Multichannel retailing
• B)Multichannel marketing
• C)Intertype retailer competition for customers
• D)Showrooming
• E)Intratype retailer competition for customers

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Definitions:

Global Company

An enterprise that operates in multiple countries around the world, offering its products or services across international borders.

Snickers Bar

A popular brand of chocolate bar consisting of nougat, caramel, and peanuts, enrobed in milk chocolate, marketed by Mars, Incorporated.

Mars

The fourth planet from the Sun, known for its reddish appearance and subject of extensive research for possible past or present life.

Global Brand

A brand that is marketed under the same name in multiple countries with similar and centrally coordinated marketing strategies.