JCPenney Has Leveraged Its Store, Website, and Catalog Channels

question 235

Multiple Choice

JCPenney has leveraged its store, website, and catalog channels. A JCPenney customer who shops in all three spends four to eight times as much as a customer who shops in only one channel. JCPenney is likely following a(n) __________ strategy.

• A)dual distribution
• B)market penetration
• C)cross-functional
• D)interlocking marketing
• E)multichannel marketing

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Definitions:

Tariff Revenue

Income that a government earns from imposing taxes on imported goods.

United States

A country located in North America, known for its significant economic, political, and cultural influence worldwide.

Tariff

A tax imposed by a government on goods and services imported from other countries.

Quota Rights

Allowances or permissions given to countries or companies to import or export a certain amount of goods.