When Manufacturers Market Their Product Lines Using Transactional Websites, They

question 129

Multiple Choice

When manufacturers market their product lines using transactional websites, they often

• A)cooperate with marketplace retailers to share fulfillment and sales.
• B)run the risk of breaking anti-competitive laws, such as the Clayton Act.
• C)keep their websites as simple as possible.
• D)change their pricing strategy from a skimming to a penetration pricing strategy.
• E)employ the services of Internet warehouses so they do not have to maintain title to the goods.