Nike Is a Recognized Innovator in the Use of ________

question 12

Multiple Choice

Nike is a recognized innovator in the use of ________ for creating interactivity, individuality, and customer relationships. Its NikeiD product configurator invites customers to create one-of-a-kind shoes, messenger bags, and backpacks by simply answering a few questions and viewing the finished product from numerous angles.

• A) wikis
• B) cookies
• C) bot
• D) collaborative filtering
• E) choiceboards

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Definitions:

Cohabitors

Individuals who live together in a romantic relationship but are not legally married.

Less Traditional

Deviating from established customs, beliefs, or practices, often by embracing newer or more progressive norms and values.

The Dream

According to Daniel Levinson and his colleagues, the drive to become someone, to leave one’s mark on history, which serves as a tentative blueprint for the young adult.

Boomerang Generation

Young adults who return to live with their parents after a period of independence, often due to economic factors.