Five General Product and Service Categories Dominate Online Consumer Buying

question 180

Multiple Choice

Five general product and service categories dominate online consumer buying, accounting for about two-thirds of online sales. One category includes items like computers, consumer electronics, and books for which

• A)digital delivery is an important factor as well as post-purchase support services.
• B)price and speed of delivery are the determinant sales factors.
• C)convenience is very important, even more so than price or quality.
• D)product information is an important part of the purchase decision but prepurchase trial is not necessarily critical.
• E)price and delivery time are not key factors, but product warranties are very important.

Recognize legal and ethical considerations in sales.

Anticipate and overcome customer objections during the sales process.

Practice and improve sales presentation skills through role-playing.

Understand the importance of tailoring sales presentations to the customer's specific needs and buying process.