Visitors to the Universal Studios Theme Park Can Borrow One

question 232

Multiple Choice

Visitors to the Universal Studios theme park can borrow one of three user-controlled webcams to take pictures of the park and themselves enjoying the park.Then the webcam users can e-mail the pictures to their friends.The average webcam user sends four e-mails to friends and has resulted in more than 6 million park images being sent to potential visitors.Universal Studios is using __________ to promote its theme park.

• A)viral marketing
• B)opt-out marketing
• C)customerization
• D)niche marketing
• E)buzz marketing

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Definitions:

Tabula Rasa

Tabula rasa is a philosophical theory that suggests individuals are born without built-in mental content and all knowledge comes from experience or perception.

Level II

This term lacks specific context but could refer to a secondary or intermediate stage or level in various hierarchical or classification systems.

Stage 3

Depending on the context, this refers to the third phase or level in a specific process or development model.

Approval

the act of officially agreeing to something or recognizing it as acceptable, valid, or conforming to a standard.