At the De Beers Website,users Can Design Their Own Rings

question 272

Multiple Choice

At the De Beers website,users can design their own rings and show them to others.One out of five website visitors e-mail their ring design to friends and relatives who will then visit the site.De Beers is using __________ to promote its diamonds.

• A)opt-out marketing
• B)customerization
• C)niche marketing
• D)buzz marketing
• E)viral marketing

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Definitions:

Postconventional Level

A stage in moral development where individuals make ethical decisions based on universal principles and internalized morals rather than conforming to societal or authority-driven standards.

Moral Development

The process by which individuals evolve their understanding of what is right and wrong, often described through stages by psychologists.

Ethnocentric

Holding the belief that one's own culture or nationality is superior to others, often leading to judging other cultures solely by the values and standards of one's own culture.

Triple Bottom Line

An accounting framework that incorporates social, environmental, and financial performance indicators as measures of success.