When Margot Called the Toll-Free Number to Order One Dozen

question 181

Multiple Choice

When Margot called the toll-free number to order one dozen water lilies from Van Ness Water Gardens, the firm was using

• A) interactive marketing.
• B) multichannel selling.
• C) inbound telemarketing.
• D) outbound telemarketing.
• E) social networking.

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Definitions:

Drug Abuse

The misuse of legal or illegal substances with the intention of creating pleasurable effects or escaping reality, potentially leading to dependence and harmful consequences.

Sedatives

Drugs that induce relaxation and sometimes intoxication by lowering the activity of the brain, the neurons, the muscles, the heart, and even by slowing the metabolic rate.

Barbiturates

Sedative and hypnotic drugs derived from barbituric acid that are used to treat anxiety, insomnia, and seizure disorders, but are associated with high risk of dependence.

Opiates

A class of drugs derived from opium that are used for pain relief, but can also be addictive.