Moore Chemical Created a Marketing Dashboard for Each of Its

question 275

Multiple Choice

Moore Chemical created a marketing dashboard for each of its sales representatives. These dashboards included seven measures - sales revenue, gross margin, selling expense, profit, average order size, new customers, and customer satisfaction. Each metric was gauged to show actual salesperson performance

• A)in terms of company rank.
• B)relative to the rest of the sales team.
• C)relative to target goals.
• D)plus expectations for the next two years.
• E)based upon previous years of experiences.

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Definitions:

Social Constructivism

A theory in sociology and philosophy which posits that realities are socially constructed, emphasizing the significance of human interaction in developing shared meanings and understandings.

Technological Determinism

The theory that technology shapes societal structures, values, and relationships in a deterministic manner, with minimal human control or influence.

Print Media

Print Media refers to publications distributed in printed form, such as newspapers, magazines, and books, as opposed to digital formats.

Unanticipated Social Change

Changes in society that occur unexpectedly, often as a result of innovation or events that were not foreseen.