Brand Managers Can Strategically Use Twitter to Do All of the Following

question 46

Multiple Choice

Brand managers can strategically use Twitter to do all of the following EXCEPT:

• A)respond to user criticisms about a brand.
• B)re-tweet positive customer comments.
• C)generate brand buzz by developing an official Twitter profile.
• D)tweet on topics that provide information of value to their customers.
• E)post user profiles for job seekers.

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Definitions:

Social Psychology

The scientific study of how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.

Audience Factor

The influence that the presence, characteristics, or reactions of an audience have on a speaker's performance or message delivery.

Self-Esteem

An individual's subjective evaluation of their own worth, encompassing beliefs about oneself as well as emotional states.

Cognitive Dissonance

The psychological unease felt by an individual who simultaneously maintains two or more conflicting beliefs, ideas, or values.