Brand Managers Find Out What People Are Saying About Their

question 146

Multiple Choice

Brand managers find out what people are saying about their brand on Twitter by

• A)having employees perform spot-checks on posts.
• B)using social media management tools from services such as TweetDeck.
• C)creating their own Twitter account and seeing what "followers" say on Facebook.
• D)recognizing that posts are too brief to allow for a substantive mention of their brand.
• E)employing outside search services such as Google and Bing.

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Definitions:

Labor Market

The supply and demand for labor, where workers seek employment and employers look for workers.

Capacity Management

The process of planning and controlling a business or organization's resources to ensure it can meet demand, both current and future, without excessive costs or waste.

Time Flexibility

The adaptability of schedules or timelines to accommodate changes or unforeseen events, often enhancing efficiency or satisfaction.

Overall Demand

Refers to the total market need for a product or service over a specified period.