The Three Guidelines on Marketing and Promoting a Brand Using

question 56

Multiple Choice

The three guidelines on marketing and promoting a brand using YouTube include: (1) exploit visual aspects of your message,perhaps sacrificing product messages to tell a more entertaining story; (2) __________;and (3) target viewers by using YouTube's insights and analytics research to reveal the number of views,where they originate within YouTube,and what key words are driving user visits.

• A)use an expert to inform the audience about product features and benefits
• B)create a channel rich in key words to improve the odds of the video showing up in user searches
• C)tie the product to a current political or news event
• D)include humorous content to attract as many viewers as possible
• E)limit the video to one minute or less,the same as a TV or radio ad time limit

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Definitions:

West Africa

A region in Africa that is to the west of the continent, comprising several countries including Nigeria, Ghana, and Senegal.

Categorical Variables

Variables that represent categories and can take on one of a limited and usually fixed number of possible values.

Quantitative Variable

A variable that can be counted or measured and expressed numerically.

Statistica Neerlandica

A scholarly journal focusing on research in statistics, its methodology, and its applications.