The Key Objective of a Pioneering Ad Is to

question 237

Multiple Choice

The key objective of a pioneering ad is to

• A)promote a specific brand's features and benefits.
• B)show one brand's strengths relative to those of competitors.
• C)inform the target market.
• D)reinforce previous knowledge of a product.
• E)promote the advantages of one product class over another.

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Definitions:

Psychographic

A classification criterion based on people's lifestyles, activities, interests, opinions, and values to understand consumer behavior better.

Behavioral

Relating to the actions and reactions of individuals or groups in response to stimuli.

Acquisition Costs

The total cost associated with acquiring a new asset, customer, or property, including all legal, advisory, and administrative expenses.

Customer Retention

The activities and actions companies take to reduce the number of customers leaving or switching to a competitor.