The Key Objective of Competitive Advertising Is to

question 87

Multiple Choice

The key objective of competitive advertising is to

• A)tell people what a product is, what it can do, and where it can be found.
• B)show one brand's strengths relative to those of competitors.
• C)reinforce previous knowledge of a product.
• D)promote the advantages of one product class over another.
• E)persuade the target market to select the firm's brand rather than that of a competitor.

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Definitions:

Social Psychologists

Scientists who study how individuals' thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.

Aggression

Behavior aimed at causing harm or pain to others, which can be physical or verbal.

Norms

Established standards of behavior maintained by a society.

Masculinity

A set of attributes, behaviors, and roles traditionally associated with boys and men, often connected to strength, assertiveness, and dominance.