In 1990, a 30-Second Ad During the Super Bowl Cost

question 283

Multiple Choice

In 1990, a 30-second ad during the Super Bowl cost $700,000. By 2014, the cost had soared to $4 million for a 30-second spot. The most likely reason for the escalating cost is that

• A)the number of TV viewers for the Super Bowl since 1990 has grown substantially.
• B)the ads are much more elaborate and therefore more expensive to produce.
• C)the NFL knows advertisers will pay anything it wants.
• D)the ad agencies have dramatically increased their creative and production fees.
• E)the companies that create Super Bowl ads do not have to run any other ads all year long.

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Definitions:

Creativity And Consumer Focus

A business approach that emphasizes innovative thinking and prioritizes understanding and meeting consumer needs.