The Owners of a Small Toy Store Had a Limited

question 375

Multiple Choice

The owners of a small toy store had a limited advertising budget and were very concerned about spending their advertising dollars wisely. One of their primary advertising goals was to expose customers in the store's limited market area to their advertising messages as often as fiscally possible. The owners of the toy store were most likely concerned with

• A)reach.
• B)frequency.
• C)gross rating points.
• D)cost per thousand.
• E)ratings.

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Definitions:

Endocrine System

A network of glands in the body that produce hormones, which regulate metabolism, growth and development, tissue function, sexual function, reproduction, sleep, and mood, among other things.

Physiological Psychology

Physiological psychology is a branch of psychology that studies the relationship between behavior and the body’s physical processes and structures.

Psychological Approach

A perspective or method in psychology that emphasizes understanding human behavior and mental processes.

Positive

Characterized by the presence rather than the absence of distinguishing features, or constructive, optimistic, or confident in nature.