To Promote Its Theme Parks with a Uniform Message to Groups

question 232

Multiple Choice

To promote its theme parks with a uniform message to groups, Disney uses advertising, direct marketing, Internet promotion, and sales promotions with other companies such as McDonald's. In other words, Disney uses IMC, which stands for (an)

• A)integrated marketing cooperation.
• B)interactive media convergence.
• C)infrastructure of market customization.
• D)integrated marketing communications.
• E)integrated media convergence

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Definitions:

Non-routine Collective Action

Spontaneous, unstructured group actions that arise in response to unforeseen events or crises, differing from regular, organized collective activities.

Collective Action

Action taken together by a group of people with the aim of achieving a common objective, often in response to a social, political, or environmental issue.

Relative Deprivation Theory

A sociological theory that holds individuals who perceive themselves as having less resources than others will feel deprived and might seek to change this through action.

Social Rewards

Benefits or positive outcomes that individuals receive from their social environment or community, including acceptance, support, and recognition.