Communication Is the Process of Conveying a Message to Others

question 115

Multiple Choice

Communication is the process of conveying a message to others and it requires six elements.These elements include: a source,a message,a channel of communication,a receiver,and __________.

• A)a concept
• B)an offer
• C)a slogan
• D)a brand
• E)the processes of encoding and decoding

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Definitions:

Levels Of Involvement

The different degrees of interest and concern that consumers show towards a product or a buying decision, ranging from high to low.

Strength Of Commitment

The degree of dedication or loyalty an individual has towards a cause, activity, or relationship.

Attitude Object

Any entity, whether a person, product, social group, or concept, towards which an individual holds a specific attitude.

Social Judgment Theory

A theory that proposes individuals make judgments about ideas or items, based on what they already believe, their anchor points.