When an English Speaker Reads the KFC Slogan "Finger-Lickin' Good!

question 159

Multiple Choice

When an English speaker reads the KFC slogan "Finger-lickin' good!" he or she interprets this as an indication that the food tastes very good. When this slogan was translated into Chinese, the Chinese speaker interprets the same words as "eat your fingers off!" The different interpretations of the ad are primarily due to differing

• A) product consumption behaviors.
• B) fields of experience.
• C) channels of communication.
• D) educational systems.
• E) advertising appeals.

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Definitions:

Potential Side Effects

Possible unwanted or unexpected symptoms or reactions that may occur as a result of medical treatment or drug intake.

Sociopolitical Influences

The effect that social and political factors have on individuals, communities, and societal structures.

Culturally Skilled

Having the knowledge, sensitivity, and ability to effectively interact with and respect individuals from different cultures and backgrounds.

Ethnically Diverse

Describes a group or population composed of individuals from various ethnic backgrounds or heritages.