A Form of Communication Management That Seeks to Influence the Feelings

question 30

Multiple Choice

A form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services is referred to as

• A) sales promotion.
• B) publicity.
• C) advertising.
• D) public relations.
• E) personal selling.

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Definitions:

Negative Experiences

Events or situations that lead to unpleasant emotions or outcomes.

Achievement Behavior

Actions aimed at accomplishing tasks and attaining goals, often motivated by personal standards of excellence.

Social Anxiety

A form of anxiety that affects people in social situations, where they may feel excessively self-conscious, judged, or fearful of being embarrassed.

Dispositional Optimism

A general expectation that good things will happen, reflecting a tendency to maintain a positive outlook.