A Promotion Alternative That Uses Direct Communication with Consumers to Generate

question 98

Multiple Choice

A promotion alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet is referred to as

• A) personal selling.
• B) sales promotion.
• C) publicity.
• D) advertising.
• E) direct marketing.

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Definitions:

Kilograms

A metric unit of mass equivalent to one thousand grams, commonly used worldwide for measuring weight of objects.

Labor Efficiency Variance

The difference between the actual number of labor hours used in production and the standard hours expected for that level of production, multiplied by the standard hourly labor rate.

Particular Product

A specific item or commodity that is produced or sold by a business.

Last Month

Refers to the month immediately preceding the current month, used in reporting and analysis to compare recent performance or activity.