Which of the Following Is an Inherent Weakness of Direct

question 168

Multiple Choice

Which of the following is an inherent weakness of direct marketing?

• A)it is a low cost means of reaching the target market
• B)its messages may differ between direct mailings,confusing the target market
• C)it is expensive and time consuming to develop and maintain a database
• D)it is difficult to get media cooperation
• E)it can lead to promotion wars

---

Definitions:

Sales Mix

The combination of different products or services sold by a company, impacting its overall profitability and performance.

Croquet Set

A collection of equipment used for playing croquet, a lawn game involving hitting plastic or wooden balls through hoops with a mallet.

Volleyball Set

In the context of sports, it refers to a group of plays or the equipment used in the game of volleyball, but as a financial term, it's NO.

Markup Percentage

The percentage added to the cost price of goods to cover overhead and profit.