All of the Following Factors Are Used to Balance the Use

question 288

Multiple Choice

All of the following factors are used to balance the use of the promotional mix elements EXCEPT:

• A)the channel of distribution.
• B)the product's life cycle.
• C)the decision stage of the buyer.
• D)the different departments responsible for implementing the sales promotion strategy and tactics.
• E)the characteristics of the product.

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Definitions:

Primary Appraisals

The initial evaluation process where an individual assesses the significance and potential impact of an event as stressful, positive, controllable, or irrelevant.

Secondary Appraisals

The evaluative process in which individuals assess their ability to cope with or manage the consequences of a potentially stressful or threatening event.

Lazarus

Usually refers to Richard Lazarus, a psychologist known for his research on stress and emotion, particularly regarding appraisal theory.

Biological Factors

Aspects relating to the biological systems of an individual that influence or determine behavioral tendencies, physical health, and mental well-being.