When Employing a Push Strategy, a Manufacturer

question 226

Multiple Choice

When employing a push strategy, a manufacturer

• A) advertises a great deal to its wholesalers, retailers, and ultimate consumers with the use of nationwide advertising campaigns.
• B) directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product.
• C) forces a retailer to promote its products by placing national ads in local newspapers.
• D) directs its efforts in the form of advertising and sales promotions to ultimate consumers to encourage them to ask the retailer for the product.
• E) directs retailers to promote one product over another to help balance fluctuations in inventory.

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Definitions:

Corporate Strategy

A comprehensive plan that outlines an organization's overall direction, goals, and approaches to achieve long-term success.

International

Pertaining to relationships between or involving two or more countries.

Merge

The combination of two or more entities into one, through either the acquisition or the pooling of interests.

Dynamic Capabilities

The ability to adapt and renew competencies in accordance with changing business environment.