During the Planning Phase of an IMC Program, a Firm

question 299

Multiple Choice

During the planning phase of an IMC program, a firm will __________, specify the promotion objectives, set the budget, select the right promotional tools, design the promotion, and schedule the promotion.

• A)pretest the promotion
• B)identify the target audience
• C)state the mission
• D)identify possible advertising or promotional firms
• E)carry out the promotion

---

Definitions:

Dendrites

A neuron’s branches that receive information from other neurons and transmit it toward the cell body.

Axon

A neuron’s extending fiber that conducts impulses away from the cell body and transmits them to other neurons.

Linguistic Skills

The abilities involved in the use and understanding of language, including reading, writing, speaking, and listening.

Analytic Skills

The ability to analyze information or problems, break them down into parts, and make logical conclusions or decisions.