In the Hierarchy of Effects, the Consumer's Repeated Purchase and Use

question 297

Multiple Choice

In the hierarchy of effects, the consumer's repeated purchase and use of the product or brand is referred to as the __________ stage.

• A)evaluation
• B)adoption
• C)awareness
• D)interest
• E)trial

---

Definitions:

Correlation Coefficients

Statistical measures that indicate the extent to which two variables fluctuate together.

Cultural Fit

The degree to which an employee's beliefs, values, and behavior are in alignment with the core values and culture of the organization they work for.

Predictive Validation

A measure of the extent to which a test or selection procedure forecasts or correlates with relevant job outcomes.

Computer Technicians

Professionals who specialize in the installation, maintenance, and repair of computer hardware and software, ensuring that computer systems function efficiently.