Competitive Parity Budgeting Refers to

question 187

Multiple Choice

Competitive parity budgeting refers to

• A) matching a competitor's absolute level of spending or the proportion per point of market share.
• B) allocating funds to a promotion as a percentage of past or anticipated sales, in terms of either dollars or units sold.
• C) allocating funds to a promotion only after all other budget items are covered.
• D) determining a firm's promotion objectives, outlining the tasks to accomplish these objectives, and determining the advertising cost of performing these tasks.
• E) allocating funds to a promotion based on expected profits generated from it.