The Result of an Offer Designed to Generate Interest in a Product

question 94

Multiple Choice

The result of an offer designed to generate interest in a product or service and a request for additional information is referred to as

• A)direct orders.
• B)lead generation.
• C)traffic generation.
• D)indirect orders.
• E)prospecting.

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Definitions:

Semantic Slanting

The use of language to influence an audience's perception by choosing words that carry strong connotations.

Surcharge

An additional charge, tax, or cost added to the usual cost or to a bill.

Rebates

Partial refunds to someone who has paid too much money for tax, rent, or a utility.

Semantic Slanting

Semantic slanting involves deliberately choosing words to make a subject appear more positive or negative, influencing perception and attitudes.