Traffic Generation Is

question 3

Multiple Choice

Traffic generation is

• A) the outcome of an offer designed to motivate people to visit a business.
• B) the result of offers that contain all the information necessary for a prospective buyer to make a decision to purchase and complete the transaction.
• C) direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.
• D) the result of a direct marketing offer designed to generate interest in a product or service and a request for additional information.
• E) an increase in the amount of foot traffic in a retail establishment that coincides with a new advertising campaign.

---

Definitions:

Market Equilibrium

A situation in which market supply equals market demand, and prices stabilize.

Demand Price

The highest price consumers are willing to pay for a good or service at a given quantity, reflecting the value placed on the item by the market.

Substitutes

Goods or services that can be used in place of each other, where an increase in the price of one leads to an increase in demand for the other.

Imposes a Quota

A restriction, set by a government, on the maximum number of units of a particular product that can be imported or exported within a given period.