AmazonCom, a Successful Online Retailer, Manages an Extensive Customer Database

question 44

Multiple Choice

Amazon.com, a successful online retailer, manages an extensive customer database that is used to determine which products are suggested to each customer. Some data are best collected from the customer; other data are collected from the purchases its customers make. Which of the following customer data is best collected from the customer?

• A)brand
• B)price
• C)demographics
• D)model preference
• E)quantity

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Definitions:

Hurricane

A type of tropical cyclone characterized by low-pressure centers, strong winds, and heavy rain, capable of causing significant weather-related disasters.

Contingency Plan

A contingency plan is a proactive strategy or protocol designed to be implemented in response to potential unforeseen events or emergencies.

Strategic Plans

A systematic process for defining long-term organizational goals, actions needed to achieve those goals, and resource allocation to execute those actions.

Tactical Planning

Short-term, specific planning that links strategic goals and objectives to operational activities.