The Difference Between the Retailer's Cost and the Initial Selling

question 177

Multiple Choice

The difference between the retailer's cost and the initial selling price is referred to as __________.

• A)gross margin
• B)maintained markup
• C)markdown
• D)differential markup
• E)original markup

---

Definitions:

Customer-Oriented

An approach or strategy in business that focuses on creating a positive experience for the customer, prioritizing their needs and satisfaction.

Solution-Centric

A strategy or approach focused on providing solutions to problems or meeting specific customer needs rather than on the product itself.

Customer Objections

Concerns or reasons potential buyers offer to avoid making a purchase decision, which need to be understood and addressed by sales personnel.

Personal-Selling Process

A series of stages a salesperson goes through to persuade a customer to make a purchase, including prospecting and follow-up.