Risk Taking as a Transactional Function Refers to

question 176

Multiple Choice

Risk taking as a transactional function refers to

• A)unpredictable costs of transportation because of fuel prices.
• B)product liability from poorly produced products that become defective.
• C)the need to stock merchandise in anticipation of sales though it may become obsolete.
• D)trying new promotional campaigns that are unproven with consumers.
• E)investments in new product development even when the product has a low chance of long-term success.

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Definitions:

Variable-Interval

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed.

Fixed-Interval

Pertaining to a schedule of reinforcement where the first response is rewarded only after a specified amount of time has elapsed.

Unpredictable

The inability to be foreseen or predicted due to variability or randomness in behavior or events.

Specified

Clearly stated, described, or defined in detail.