In a Direct Channel, All Channel Functions Are Performed by

question 62

Multiple Choice

In a direct channel, all channel functions are performed by

• A) retailers.
• B) wholesalers.
• C) producers.
• D) brokers and agents.
• E) middlemen.

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Definitions:

Risk-Averse

A preference for guaranteed outcomes over those with uncertainty, indicating a desire to avoid risk.

Insurance

A financial product sold by insurance companies to safeguard the purchaser against the risk of loss, damage, or liability.

Premiums

Regular payments made to an insurance company in exchange for coverage, or the additional cost paid for products or services perceived as offering greater value.

Adverse Selection

A scenario in economics where buyers and sellers have access to different information, leading to transactions where the seller is likely to sell goods of lower quality.