Allowing Consumers to Buy Products by Interacting with Various Advertising

question 208

Multiple Choice

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as a(n)

• A)indirect marketing channel.
• B)direct marketing channel.
• C)multimarketing channel.
• D)channel bypass marketing.
• E)personal selling.

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Definitions:

Marginal Revenue

The increased income from the sale of one additional unit of a good or service.

Average Fixed Cost

Total fixed cost divided by the number of units produced. It always declines as output increases.

Price-Taker Firm

A company that must accept the market price of its product without having the influence to change it, typically because the market is highly competitive and the product is undifferentiated.

Competitive Market

A market structure characterized by a large number of buyers and sellers, free entry and exit, and products that are close substitutes, leading to price competition and efficiency.