When a Producer Owns an Intermediary at the Next Level

question 209

Multiple Choice

When a producer owns an intermediary at the next level down in the marketing channel, it is referred to as

• A) horizontal integration.
• B) forward integration.
• C) parallel integration.
• D) lateral integration.
• E) backward integration.

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Definitions:

Key Performance Indicator

An assessable figure indicating how well an organization is accomplishing its main objectives.

Risk Mitigation

The process of planning and implementing measures to reduce vulnerability to risks and their impact on a project, business, or operation.

Service Quality

The comparison of perceived expectations with actual service performance, typically used in evaluating customer satisfaction in service industries.

Key Performance Indicator

A measurable value that demonstrates how effectively a company or individual is achieving key business objectives or targets.