While Maytag Appliances Have the Leading Brand Name,its Sales Are

question 268

Multiple Choice

While Maytag appliances have the leading brand name,its sales are third in the industry.One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions they ask during the appliance purchase process.Although Maytag considered using a __________ strategy by directing customers to Maytag appliance stores it owns,the firm decided against it and simply provides the names and addresses of all the retailers (Sears,Home Depot,etc. ) that carry Maytag appliances.

• A)horizontal channel strategy
• B)strategic channel alliance
• C)dual distribution
• D)cross-docking
• E)disintermediation

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Definitions:

Economic Communities

Groups of countries or regions that band together to form closer economic ties, typically through trade agreements and shared regulations.

Free Trade Zones

Specially designated areas within countries where goods can be imported, handled, manufactured, or reconfigured without being subject to customs duty, to encourage trade and investment.

Standardization Strategies

Approaches adopted by companies to make their products or services uniform across different markets to achieve cost efficiency and brand consistency.

Adaptation Strategies

Involves adjusting business strategies or products to accommodate changes in the market, environment, or consumer behavior.