A Firm Becomes a Channel Captain Because It Is the Channel

question 146

Multiple Choice

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members. Influence can take four forms, one of which is

• A)stakeholder position.
• B)familial ties to other channel members.
• C)longevity in the industry.
• D)identification with a particular channel member.
• E)geographic proximity to the manufacturing plant.

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Definitions:

Large Sample Sizes

The use of a substantial number of participants or observations in research to increase the validity and reliability of the findings.

Inferential Statistics

It is the branch of statistics that deals with drawing conclusions and making predictions about a population based on a sample.

Chi-square Test

A statistical approach designed to test for a significant link between two categorical variables.

T Test

An analytical procedure designed to assess the means of two sets to identify if a notable difference is present.